Social Media Marketing Through My Eyes
If you ask a layman about social marketing, they will probably tell you about social media and influencers. But digital medium is huge and is way bigger than you think.
The more the technology evolves and we become more affiliated to it through our cellular phones, we will be at an advantage as customers. It is ever increasing reality that we will just have to make a command to our virtual assistant(VA) and our personal VA would get the work done according to our needs.
Everywhere is AI and AR. There are now various tools like ChatGPT, which is an advanced text-based solution that can create various pieces of written content. Also, there's DALL-E, AI tool that can generate images based on text prompts. Digital marketers could use it to create illustrations for blog articles and landing pages.
Social Media Influencers are becoming so commonplace that one has to be an expert in their field of influence in order to succeed.
My personal favourite, Personalized Marketing still has a way to go. From personalized invitations to personalized pro-active customer service. This will bring marketing and crm to the next level.
Nothing is as viral as short videos. And short video platforms are gaining traction. Now, everyone is a collaborator to trends. Not just few are making videos but there is array of content consumed and followed.
It can be seen through this flow-chart how we are influencing each other through the social platforms:
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