Marketer's Dilemma

     

Everyone goes through crisis, so does companies and people running companies. The reasons for crisis and overturn failures are bigger than we think. That is why we fail. As an individual, or should I call it as consumers we change and marketers fall upon this iceberg of a dilemma. Sometimes so big that opportunities and business models turn as a source of challenges. These icebergs require ice cracking or else the Titanic will sink.

This also requires a call for new vision. As well, change of consumer attributes as the market becomes volatile and temperature increases for a company to just sublimate and run out of all resources and instruments, leaves behind nothing but crash and debris which cannot be put into work.

These days companies are online and offline, if I say in laymen terms. The online way of doing business is more rapid and more daunting, dauching ideas and creation of trends that turn into a value system and strategies that are real, comes to life and to the consumers. 

Trends and Dilemma are a part of the cycle. Creation of new products, gap filling, and creation of needs are still like an elephant in the room. Sometimes people stare at that elephant and other times even fail to acknowledge the elephant. Ignorance is Bliss.

Creation of bliss is the job of the marketer.

P.S.: "Ignorance is Bliss"